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Mar 14

GoDaddy Site Builder and Search Engine Optimization? Don’t also Bother!

While the name indicates, this blog post defines GoDaddy Website Builder to our experience (aside from its variation – “Personal”, “Business” or “Business Plus”) although we had been wanting to increase the on-site Search Engine Optimization of a customer. Its function just isn’t to harm GoDaddy’s reputation but instead to simply help small enterprises recognize that GoDaddy’s site Builder isn’t this content administration system (CMS) that is suitable for attaining the salient online existence this is certainly therefore vital for small enterprises’ survival in this age that is highly competitive.

As always, during our initial analysis of your client’s situation, we made a listing of conditions that required action. Among others, the robots.txt file had not been configured correctly, there have been two variations regarding the webpage plus one would have to be 301-redirected to another, there clearly was no implemented to markup our client’s company data, reviews and items, no map pointing to your Bing+ listing that is local embedded, etc.

We knew that the internet site had been hosted on GoDaddy’s site Builder, which we had no knowledge about, so our concept would be to attempt to perform the optimizations about it and in case unsuccessful – move the internet site to WordPress and hosting that is regular.

That which we learned is the fact that while being the cheapest means to host a web site on GoDaddy (that makes it an incredibly cheap choice altogether), the internet site Builder didn’t enable you to perform virtually any action that a normal web web web hosting allows you to definitely. GoDaddy promote their device whilst the option that is best due to their non-technical customers – an extremely easy tool with 100% hassle-free setup and upkeep to deliver your online business with an appropriate fundamental internet site.

It is real (the “comfortable fundamental website” component is argued), nonetheless it is simply exactly what a WordPress website hosted with regular web hosting services offers you, too, except WordPress is nowhere near as restricting. Let me reveal my advice to all or any business that is small – don’t get intimidated by just exactly how “technically demanding” it really is to create a WordPress website and “undersell” your web existence to a Website Builder site. Also in the long run if it is a tiny bit more complex to setup and maintain a WordPress site, even if you have to pay someone a few hundred dollars to do so (which is a completely reasonable price for the task), it is worth it. GoDaddy’s Website Builder is too restricting SEO-, design and development-wise even when it comes to many modest consumers.

Probably the most shocking component about GoDaddy Website Builder is you don’t already have usage of the FTP in addition to database. You can easily imagine the capabilities that are limited derive from this kind of limitation. As an example, despite the fact that there was a robots.txt file this is certainly filled in with GoDaddy’s standard settings (the pictures folder is disallowed by default – how cool is that!), these are typically unchangeable since the robots.txt is inaccessible. We also contacted GoDaddy’s help center and asked them to improve the Robots.txt guidelines for people but regrettably they responded that it is not one thing they help. The consumer rep stated straight that the objective of GoDaddy site Builder would be to assist fundamental users create a website that is basic something similar to a company card. So anything “too advanced level” could be impractical to implement – exact exact same is true of our suggestions to 301 redirect among the true house pages to another (the .htaccess file is inaccessible because we don’t gain access to the FTP), custom HTML code can’t be inserted, etc. So essentially the concern that arises is “what can one actually do with GoDaddy Website Builder to make usage of at the least some SEO that is basic. Well, you can easily nevertheless:

  • compose top quality content
  • optimize your titles on pages
  • optimize the going tags
  • edit the meta explanations (they don’t have any value SEO-wise but may increase click-through-rates)
  • choose which pages become within the XML sitemap
  • do minor HTML alterations in respect to text alignment, fonts and colors (please, remember that in the event that you take to to make usage of markup that could be impossible because each time you insert the rule, the “itemscope” characteristic just gets stripped down, making the code invalid – one other attributes remain intact though)

Our Suggestion

That which we proposed to your customer would be to migrate their GoDaddy site Builder built internet site to WordPress therefore we are able to implement all our Search Engine Optimization recommendations. The primary concern he previously had been that keeping their web site can be very difficult he would have to learn how to deal with WordPress for him because. We made a decision to provide him a totally free assessment to get their means around WordPress which will be certainly not a whole lot more tough to manage than GoDaddy Website Builder.

We suggest you buy hosting from a well-reputed company and use WordPress as a CMS if you are a small business owner and are looking for an easy way to create and maintain a website. This way you may have the ability to completely use SEO recommendations without the limits.

Do you have got any experience with GoDaddy Website Builder? Please, comment below!

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